Online shops differ by core audience. Each of them has their own needs and behaviors, which impacts on how different will be functionality of internet site for wholesale and retail companies. A bit more about such features:
Multifunctional personal account
Personal account of B2B site is more complex. In case of retail shop, customer only sees few functions, i.e. delivery address and payment method, order status. Wholesale company's managers have same capabilities and much more: work with documents, intercompany switching, rights differentiation between executive, manager and accountant.
Requisition demand
Many wholesale companies gather preliminary demands on products from counterparties. Automation of such functions helps companies to better plan production load scaled to actual needs of their customers and to minimize volume of positions unsold.
Additional features of catalogue
Function to download product catalogue in Excel file, shortlist creation for buying of identical goods, in the absence of required samples to pickup similar samples from warehouse – all such functions benefit procurers. Interface must be simple, without long descriptions and huge photographies, ideally represented in table form, after all wholesalers often order in big volumes.
Compulsory registration
B2B portals has closed circuit which means that to work you must pass initial registration. Wholesaler gains access to online site only after filling online forms and successful identification.
Data on actual warehouse balance
Wholesale company's manager must know which warehouse has necessary quantity of goods, because such information affect the order. For example, some customers are ready to pay in excess for delivery, to exclude waiting of required volumes of products in their region.
Full package of financial documents
It is necessary to integrate personal account with accounting system so that all required documents are automatically uploaded to wholesale customer: invoice, waybill, reports and many more.